Veronique Beittel
ENTREPRENEURIAL MARKETING AND BUSINESS PROFESSIONAL CPG-B2B
Proven expertise in driving new product launches, demonstrating thought leadership, forging strategic alliances, conducting consumer insights analysis, enhancing brand visibility, and excelling in sales for Fortune 500 Companies and Start-Ups. Fluent in Dutch, French, English.
PUBLICATIONS
THE EASY WAY TO EAT RIGHT
GENEVER: 500 YEARS OF HISTORY IN A BOTTLE
GENEVER: 500 YEARS OF HISTORY IN A BOTTLE
Embrace sustainability and simplicity in the kitchen while exploring a diverse array of creative yet approachable plant-based recipes.
GENEVER: 500 YEARS OF HISTORY IN A BOTTLE
GENEVER: 500 YEARS OF HISTORY IN A BOTTLE
GENEVER: 500 YEARS OF HISTORY IN A BOTTLE
An illuminating exploration of Genever's colorful history as the precursor to Gin.
START-UPS
bio
Brand Strategy & New Product Launches
Veronique Beittel is a seasoned strategic visionary and go-to-market expert with over two decades of experience in launching consumer packaged goods (CPG) from ideation to execution at Fortune 500 and start-up companies. Her comprehensive expertise spans primary research, product development, global sourcing, brand architecture, face-to-face marketing, and sales strategy execution, ensuring every product she oversees not only meets but exceeds market expectations.
Veronique has successfully led cross-functional teams at Hillshire Farm, Chiquita, Colgate-Palmolive, Rosetta Stone, and her own start-ups to bring new products to major retailers such as Albertsons, Kroger, Wegmans, Sprouts, Shaw’s, Co-ops, and Amazon. She has also consulted for Coca-Cola, General Mills, and McDonald's, forging B2B relationships and driving business expansion. Her extensive knowledge includes the import/export of liquor and perishable foods, commercial kitchen and formula development, global packaging and merchandise creation, and thought leadership, exemplified through publishing industry-related books and delivering lectures at conferences and business colleges.
PROFESSIONAL EXPERIENCE
VERMONT Agency of Commerce & Community Development, Department of Economic Development , Montpelier VT (2024 - Present)
- Grant Programs Manager
FLEMISH LION LLC, Richmond VT (2010 - 2024)
Founder & CEO
- GREEN SLICE Organic Meat Alternatives (2016 - 2024)
- DIEP9 GENEVER Authentic Belgian Gin (2010 -2020)
ROSETTA STONE, Arlington VA (2008 - 2010)
- Senior Strategic Marketing Manager
- Product Marketing Manager
CHIQUITA BRANDS INTERNATIONAL, Cincinnati OH (2007 - 2008)
- Trade Marketing Manager
COLGATE PALMOLIVE, Cincinnati OH (2005 - 2006)
- Category Development Manager
SARA LEE CORP, Cincinnati OH (2002 - 2004)
- Category Development Manager
- Trade Marketing Analyst
- Marketing Intern
TV COMMERCIAL
Check out this Green Slice TV commercial filmed in Richmond, Vermont, featuring Veronique and her daughter Francisca.