Veronique Beittel is a seasoned strategic visionary and go-to-market expert with over two decades of experience in launching consumer packaged goods (CPG) from ideation to execution at Fortune 500 and start-up companies. Her comprehensive expertise spans primary research, product development, global sourcing, brand architecture, face-to-face marketing, and sales strategy execution, ensuring every product she oversees not only meets but exceeds market expectations.

Veronique has successfully led cross-functional teams at Hillshire Farm, Chiquita, Colgate-Palmolive, Rosetta Stone, and her own start-ups to bring new products to major retailers such as Albertsons, Kroger, Wegmans, Sprouts, Shaw’s, Co-ops, and Amazon. She has also consulted for Coca-Cola, General Mills, and McDonald's, forging B2B relationships and driving business expansion. Her extensive knowledge includes the import/export of liquor and perishable foods, commercial kitchen and formula development, global packaging and merchandise creation, and thought leadership, exemplified through publishing industry-related books and delivering lectures at conferences and business colleges.