GREEN SLICE FOODS LLC, Richmond, VT
Founder & Owner of Green Slice organic meat alternatives (Jan ‘17 - Current)
FLEMISH LION LLC, Richmond, VT
Founder & Owner Diep9 authentic Belgian Genever (Oct ‘10 - Current)
Published author of “Genever: 500 Years of History in a Bottle”, resulted in thought leadership.
Nominated “Entrepeneur of the Year” by the Belgian-American Chamber of Commerce.
AURELIAN LLC, Richmond, VT
Founder & Owner Aurelian Hemp Essentials (Jan ‘19 - Current)
ROSETTA STONE Ltd. (NYSE: RST), Arlington, VA
Senior Strategic Marketing Manager (May ‘09 - Oct ‘10)
Researched global marketing opportunities with significant scale and synergy to drive growth and leverage portfolio of products.
Shared best marketing practices between each of our global markets, while ensuring brand identity and message consistency across digital/print marketing materials.
Conducted early stage opportunity assessments to prioritize new market development efforts.
Managed advertising agencies with the production of global TV commercials and multi-language new online product demonstration. Conceptualized creative briefs for POS materials & media projects.
Product Marketing Manager (Aug ‘08 - Apr ’09)
Planned the launch of new products and project managed cross-functional team responsible for launching new software products and services in domestic and international markets; communicated status to the CEO.
Developed market penetration strategy, including product positioning, and conducted competitor analysis and market research.
Proposed & managed production of global packaging plan and in-country localization process resulted into $750,000 cost reduction.
Point person for global marketing copy content, packaging and product roadmap.
GREEN CHOICE LIVING LLC, Cincinnati, OH
Co-Founder & Certified Ecobroker (Jan ‘08 - Jul ‘08)
Real estate investor; rehabbed old homes into eco-friendly rental properties.
Authored “Cincinnati’s Guide to Saving Money and Saving the Earth by Living Green”. Sold 4,000 copies to Biggs, a wholly owned subsidiary of Supervalu.
Recognized by Cincinnati Mayor for inspiring the city with “An Inconvenient Truth” lectures, ecofriendly events and entrepreneurship.
CHIQUITA BRANDS INTERNATIONAL (NYSE:CBQ), Cincinnati, OH
Trade Marketing Manager B2B – Fruit Ingredients (Dec ’06 - Jan ‘08)
Developed global Marketing & Business strategy. Accurately managed a $500,000 marketing budget, identified successful trade shows and developed new product “Chiquita Fruit Crisps” marketing campaign and global launch strategy.
Managed agencies with the creation of a new website, sales catalog, trade show booth and conference marketing materials, securing new customers.
Consulted Coca Cola, General Mills, Sara Lee, and Mc Donald’s on fruit ingredient claims, securing 10 million pounds of incremental business. Conceptualized new products containing Chiquita in partnership with 5aday, FDA, the Rainforest Alliance, the Culinary School.
Invited to Australian Fruit Juice Conference as industry expert, lectured “The global smoothie market”.
Implemented Euromonitor, a global market research database, analyzing market context and future trends impacting businesses globally.
COLGATE – PALMOLIVE COMPANY (NYSE:CL), Cincinnati, OH
Category Development Manager, Kroger - Health & Beauty Care (Feb ’05 - Nov ‘06)
Received the highest performance rating on performance evaluation; top 5% of 35,000 employees.
Developed product assortment and shelf placement recommendations, and utilized third-party software to design planograms. Captured category captain leadership from P&G to assist the Kroger buyer in planogram reviews and resets, and increased Colgate shelf space by 25 inches while other manufacturers’ space was flat or down.
Analyzed POS data (AC Nielsen, dunnhumby and Kroger specific data) and leveraged key findings into the promotional planning process. Initiated and developed a new breakthrough Category Development Manager Optimization process which was adopted by national sales.
SARA LEE CORP (NYSE:SLE), Cincinnati, OH
Category Development Manager, Kroger - Frozen & Refrigerated Meats Division (Sep ’04 -Feb ‘05)
Analyzed consumer insights and Kroger specific data. Presented category business plan to Kroger Sr. Management on a quarterly basis securing a 5% market share increase.
Performed post-promotion and pricing analysis and incorporated data into future scenario planning.
Trade Marketing Analyst - Refrigerated Meats Division (Aug ’02 - Aug ‘04)
Analyzed IRI data of major national brands with annual sales of $610 million, tracked sales execution.
Created retail presentations for field sales, and presented category reviews to Albertsons and Kroger achieving new item distribution, and a new win-win pricing strategy.
Forecasted “Hillshire Farm Deli Select Ultra Thin” new product sales based on test market analysis with 97% accuracy.
Marketing Intern - Refrigerated Meats Division (May ’02 - Jun ‘02)
Aided in the development of Hillshire Farm Cheddarwurst new product and packaging launch.
Assisted in the development and presentation of a category review for Albertson’s.
Bachelors of Science in Business Administration, Major Marketing (Jun‘02) ARTEVELDE COLLEGE, Ghent, Belgium